Structuring the Winning RFP Response
Responding to Requests for Proposals (RFPs) is a high-cost endeavor. A typical mid-sized firm spends $5,000 to $15,000 in billable time chasing a public RFP. You cannot afford to submit generic templates.
The Non-Negotiables
- Compliance Matrix: Ensure every single submittal requirement is met. Public entities will disqualify you for missing a single form.
- Relevant Team: Do not just list your principals. Highlight the Project Manager who will actually be on site.
- Project Approach over Firm History: The client cares about their problem, not your 50-year history. Dedicate 60% of the proposal to how you will solve their specific challenge.